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Some Standard Poster Sizes and Formats

 

US

 

One Sheet - The standard size for US posters. Originally modeled after the British one sheet, it is classically 27x41 inches. However, since the 1980's, one sheets have crept to slightly smaller sizes. Typically the height can now be an inch or two smaller - sizes of 27x39 and 27x40 are very common now.

Prior to 1985, almost all one sheets were folded for shipping. Since then posters were more commonly rolled in tubes for shipping, eliminating fold lines and rolled one sheets are now the rule for new posters.

Occasionally a distribution company will put out several different styles of one sheet. They are then categorized by letter (A, B, C, etc). For clarification sake, often a further description of the poster is included with the letter, (i.e. Dune Advance A - Moon). After a film has been released, distributors may also release another version of the one sheet, this time with a positive review from a critic. Such one sheet are categorized as a"review". (i.e. Wild At Heart US review)

Posters were origially produced with printing on a single side. In the early 1990's distributors began printing "double sided" one sheets. These have the reverse image on the back, allowing the poster to be displayed in a light box. Double sided (DS) one sheets are more sought after than single sided (SS) one sheets for various reasons. One is for quality - DS are often thicker and moresbustantial with richer colors. Another is it has been thought that DS one sheets are "originals" whereas SS have the possibility of being reprints. However, it should be kept in mind that 1.) Single sided originals ARE still produced, and 2.) Double sided reprints ARE starting to emerge.

 
     
         

 

Advance - Typically one sheet size posters Issued prior to the release of the film, usually with the date of release at the bottom. Can have the same or different artwork as the one sheet.

 
     
       

 

Insert - 14x36 inches, a slender poster that theatres would "insert" into display cases. Usually contained the same artwork as the one sheet.Inserts were no longer produced after the mid 1980's

 
     
       

30x40 - 30x40 inches, just slightly larger than a one sheet. Printed on heavier card stock which often cracks on the surface. This makes finding 30'x40 in good condition very hard to find.

   

 

40x60 - 40x60 inches and printed on heavier card stock. May be similar or different than the one sheet artwork.

 
     
       

 

Half Sheet - 28x22 inches, printed on heavier stock. One of the only horizontal oriented US posters, it ceased to be produced in the mid 1980's along with the insert. Artwork is often different than the one sheet.

 
     
       

 

Subway - 59x45 inches, a large poster used typically in New York and other large metropolitan areas for display in the subway systems.

 
     
       

 

Lobby Cards - 14x11 inches. Comes in a set of eight. The first card, called a title card, had artwork similar to the one sheet while the other 7 cards showed images from the film. They are no longer printed for the US market but are in foreign markets.

 
     
       

 

Commercial - variable in size. These are mass printed either prior to, during or after a films release. These are the posters you'll find at your local grocery or department store, or through the official web site or fan club. While sense would dictate these would be worthless due to mass printing, many of these have proven to be quite pricey.

 
     
       

 

Video - Variable in size, though often found in a size similar to the one sheet. Also aften has artwork similar to one sheet with "coming to video.." at the bottom. Video posters are thought to be worth only a fraction of amount of an original theatre poster. However, the market is slowly growing for video posters and can often be a good alternative to a theatre poster.

 
     
         

 
     

Britain

 

   

BRITISH QUAD (30" x 40") (76 x 101 cms) The quad is the standard, recognized size for movie posters in Great Britain. They were first printed in the mid 1930`s, and were an addition to the already popular British 1 sheet, (27" x 40"). Originally called a "Quad Crown" Quads were at one time printed on slightly thicker paper stock than a US One sheet, and folded twice, once horizontally and once vertically, giving the impression of four panels once opened. Sometimes Quads were folded an extra time, giving the impression of eight panels once opened. Posters were folded in this way, to be shipped from the printers to the cinemas, and displayed outside to attract audiences inside.

 
       
         

   

BRITISH ONE SHEET (27" x 40") (69 x 101 cms) British One Sheets measure almost the same size as their US One Sheet counterparts. They were used before and after World War II, (up to the 1960`s) and were printed on slightly thicker paper stock than a US One sheet, and folded twice, once horizontally and once vertically, giving the impression of four panels once opened. They were used in this country and abroad, more so in the British commonwealth countries as well as in Africa. British One Sheets usually had different artwork to the British Quad.

 
         
    BRITISH HALF SHEET (22" x 28" ) (56 x 71 cms) British Half Sheets measure the same size as their US Half Sheet counterparts, and use the same horizontal format. British Half Sheets tend to have been issued more unfolded than folded, (unlike the US Half Sheets which are usually folded) and they are more harder to find than the Quad or British One Sheet, making them rare and desirable among collectors.  
         
    BRITISH DOUBLE CROWN (20" x 30") (50 x 76 cms) British Double Crowns are often referred to as D.C.`s, and are rarer and harder to find than a British Quad, 1 Sheet or Half Sheet. The D.C. was generally folded, and designed to be displayed in small areas, (such as on the side of buses) and the artwork on them tends to be different from that of other designs on other British posters. Older collectors refer to the D.C. as a UK One sheet, though this is not to be confused with the British One Sheet, which measures 27" x 40" inches.  
         
    BRITISH DOOR PANEL (20" x 60") (51 x 152 cms) British door panels were used as a special advertising tool by studios releasing major productions or special theatre runs. Door panels could be issued alone or, most often, in a set of four. The panels usually depicted photographic pictures of the major stars in the film, (unless it was for an animation film in which the images would show the cartoon characters) and were printed on both card and paper stock. Door panels are rarely used today and, because of this, are extremely rare and very collectable.
 
         
    BRITISH SIX SHEET (80" x 81") (200 x 202 cms) British Six Sheets measure almost the same size as their US six sheet counterparts. They were used before World War II and because very few survive from this time, they have become rare and desirable among collectors.  
         
    BRITISH THREE SHEET (40" x 81") (101 x 202 cms) British Three Sheets measure almost the same size as their US three sheet counterparts. They were used before and after World War II, (up to the 1960`s) and, like the three sheets in the US, were usually issued in 2 pieces. Three sheets are slightly more common that British six sheets, but are still rare and hard to find, making them rare and desirable among collectors.
 
         

   

BRITISH BUS STOP (45" x 70") (114 x 177 cms) Bus stop posters are the newest sized marketing tools for the film companies. They are designed to be placed in large, glass enclosed frames, inside the shelters of bus stops. These frames measure, on average, 45" x 70", depending on the size of the shelter the frame is part of. The artwork is generally the same as the US one sheet.>

 
       
         

 
   

Italy

 

 

Locandina - 13x27 inches, similar in function to a US insert. There is a area of white at the top of the locandina that is standard. Often rolled or with a single horizontal crease.

 
     
       

 

2 foglio (folio) - 39x55 inches, also called a "due". The standard and most common size for Italian posters. Commonly folded. Often with unique artwork.

 
     
       

 

4 foglio (folio) - 55x78 inches, a very large poster - so large that it always comes in two seperate pieces. Also called a "quatro". Similar styles to the 2 foglio, commonly folded.

 
     
       

 

Photobustas - 27x18 inches (though size can vary) in a set of 6 cards, with nicely done collages of scenes from the film. Thus similar to large US lobby cards.

 
     
         

 
     

France

 

   

Petite - 23.5x31.5 inches, the smaller of the French posters. Typically the same artwork as the Grande.

 
         

   

Grande - Approximately 46x62 inches, the standard format for French posters. Almost always folded. French posters are well known for having beautiful images and artwork not seen in US styles.

 
       

 
     

Australia

 

   

Daybill - 13x27 inches. The Australian version of the US insert, usually printed on thin paper. Often the image has an advertisement for the paperback of the film.

 
       
         

   

One Sheet - 27x41inches, standard size for Australian poster. Often similar to the US artwork.

 
     

 

Photosheet - 27x41 inches, a one sheet sized poster with 6 images from the film. Thus serves as a composite of lobby cards on one poster. Harder to find than the one sheet or daybill.

       

 
     

Germany

 

   

A1 - Approximately 23x33 inches, the standard size for German posters though smaller do exist (A2, A3, etc.) Avaliable both folded and rolled.

 
       
         

   

Türplakat (Doorpanel) - Varies in length and width, though usually just a bit longer than the A1.

 
         

   

A0 - 33x46 inches, either vertical or horizontal.

 

     
   

A00 - 46x65 inches, either vertical or horizontal. A large poster, produced in two pieces, folded.

 
       

 
   

Other

 

 

Japanese - Various sizes, notably appr. 28x40 inches, an impressive double-panel poster at 20 x 56 inches and a smaller 20x30 inches for the one sheets. Also have small flyers (~8x10 inches) and larger multipage programs.

 
     
       

 

Czechoslovakia - Usually 12x16 inches. Often very unique and strange artwork unlike anything even related to the film.

 
       

 

Poland - Standard size is approximately the same size as the German A1, though variations are common (26x38). Great artwork can be found. Most often folded, though rarely rolled.

 
       

 

Belgium - 14x22 inches is standard.

South Korea -  Standard  Poster  20 x 28.5 inches. Also have small flyers, 8 x 10 inches and multipage programs.